Film School for Marketers

In this episode, I'm very excited to be joined by one of the leading voices in video technology, Co-founder and CEO of Vidyard, Michael Litt.

Together, we discuss what organizations will begin asking from their video technology providers, what they should be requesting, and how 1:1 video is changing the sales landscape permanently.

In this episode, we're thrilled to be joined by co-founder and CEO of Wistia, Chris Savage. Not only is Chris a master video marketer, but he's surrounded by master video marketers who power one of the leading video marketing hosts.

We discuss the success behind Wistia's own "One, Ten, One Hundred" documentary and the docuseries "Brandwagon", as well as a step-by-step guide to deploying a brand affinity marketing strategy in your organization.

In the current COVID era we are all faced with having to do more with less, especially when it comes to video.

In this episode Will and Myriah sit down with Cody Turner from Office Interiors to discuss his journey with video, trials and tribulations he’s faced as a videographer and that the organization has faced, how they are currently creating more videos with less time, and how they are leveraging COVID and getting clever with old written and video content.

With many business professionals working from home currently, and a subsequent need for more video content, how can you film high-quality content in your home?

In this episode, Will and I are covering 8 production tips and tricks that you can use to produce higher quality videos with your existing webcam and home setup.

As a video professional, you’re probably used to having access to a studio and filming people in person, but the way that you conduct your day-to-day has changed significantly.

Your job didn’t become impossible, but rather something you’ve have to get more creative with.

In this episode, we're diving into the five things that video production teams are doing to stay productive during this time.

In this episode, we’ll give you insight and advice on how to dive into virtual selling, how you can do it in a way that won’t slow anything down, that will keep your buyer's confidence high, and that will be efficient for you so that you can work the same volume of leads you’re used to.

How can you get the most out of your video content?

And, is it possible to take one video and turn it into a dozen new marketing assets?

In this episode, we're talking about repurposing video content with Shaina Weisinger. She's the founder of Repurpose House, a done-for-you service that takes your video content and delivers social media assets, optimized and ready to publish on your social media channels.

For many organizations, social media plays a big role in brand awareness, lead generation, and audience building.

However, you may be noticing that organic reach on social is increasingly difficult and it’s hard to cut through the noise.

Today we have special guest Dan Baum, Paid Media Specialist at IMPACT, to talk about how you should use social ads to amplify your content and connect with buyers.

Whether it's closing deals or building brand awareness, what's the proper mix of video content for your organization's goals?

In this episode, we invite veteran podcaster, video content creator, and author of Marketing Now, David Bain.

When he began his own marketing training programs in 2007, he came across Google's recommended content planning structure containing "Hero, Help, and Hub" Content.

And, in addition, added his own video content type: Heart.

Are you a HubSpot user looking to get the most of your videos? Do you know how to use the video tools in HubSpot properly? Oftentimes, we obsess over YouTube metrics but don’t pay much attention to the deep analytics we can get from our existing marketing/sales tools.

This week, Carina Dufy, Director of HubSpot Training at IMPACT, joins us to discuss her strategy for training clients on the HubSpot tools and the right video metrics to track in HubSpot.

There is no such thing as "too small of budget" or "too small of a company" to start creating effective educational videos for your business, and Sean Horsfall with Len's Cove Marina is an amazing testament to that.

This team has become the second-largest boating education channel in North America in only 6 month's time, and it's because Sean "owned" his whole video creation process.

Get ready for a great discussion about how to do social media video the right way. From production value options to budget considerations, we hear from Hector Cortez about how he's seen his clients avoid some of the biggest video production mistakes when it comes to social media.

Ready to improve your business video production quality and quantity?

In this episode, we sit down with Thad Barnette from the Metal Roofing channel to discuss his production process, their improvement over time, and how to continually get better personally and as an organization.

When you think about how you’re communicating in your video content, have you ever considered the chemical reaction your viewers have?

My guess is probably not.

In this episode of the Film School for Marketers Podcast, we’re sharing our thoughts from a TED Talk from communication expert David JP Phillips titled, “The Magical Science of Storytelling.”

We’ll be breaking down the chemical reactions that move your viewers to action, and the ones that prevent it.

Struggling to get your staff on camera and participating in video production?

Today we have special guest Devon McCarty with us. He is the Senior Videographer for Mazella Companies to talk about their journey with insourcing video.

Devon is going to be sharing 6 lessons he learned about getting the staff comfortable and excited about being on camera.

A common thing we all deal with in the video world is setting up and optimizing a YouTube channel.

But what separates a YouTube business channel from other channel types, and why should we think about ours differently?

Today, we welcome special guest Keven Ellison, VP of Marketing at AIS. Keven is probably a familiar face because of his active involvement as a member of the Film School for Marketers community. What makes him an even better guest for today's episode is that he's built a truly world-class video culture at his organization, Advanced Imaging Solutions.

We have a ton of admiration for him and his team and are thrilled to have him with us to share their journey with content and video.

On today's episode, we’re going to be talking about one of the most common questions we get, how does Vidyard stack up against other video platforms?

We aren’t just providing our experience with other platforms but pulling in feedback from G2 Crowd to share what reviewers are saying.

As we dive in, we’re going to be looking at the platforms from two different angles.

Some of the ones we’re talking about are 1:1 video products, while others are simply video hosting platforms.

On this episode of Film School for Marketers, we have special guest Chris Greene from Flood Insurance Guru.

He has decided to produce 365 videos in 365 days. In addition to producing an incredible amount of video content, he has also made other commitments to blogging and producing a podcast.

In the spirit of this being Episode 25, we wanted to do things a little differently today.

We were planning on sharing 25 on-camera tips for produced video and 1:1 video — But full transparency, that didn't happen.

After going through footage we realized some footage was lost, so we're bringing you 23 tips for now and will add the last two at a later date. Sometimes, that happens in video world!

Wondering how to be more human and authentic in your content?

In this episode of the Film School for Marketers Podcast, Liz Murphy joins us to discuss how to use storytelling and personality to build more authentic relationships with buyers.

Also, we discuss what the heck is going on with social media and what it has to do with your content.

Struggling to get your team comfortable in front of the camera?

On this episode of Film School for Marketers, we'll be discussing ways to help your team feel confident, what to look for in a videographer, and how a videographer impacts how your team feels on camera.

How many videos would a prospect be willing to watch before doing business with you? Better yet, how many videos would lead to a sale?

In this episode of the Film School for Marketers Podcast, we're discussing the process of Assignment Selling, how to use video to shorten your sales cycle, and how to make sure your prospects watch your videos when it counts.

In this episode of the Film School for Marketers podcast, we discuss what to do if you’re having trouble with your video click-through rates in sales emails, and other things you should be aware of that might be preventing your video from even getting through to contacts.

This past week was one for the books to say the least. Zach and I were in Connecticut with the entire team for our major digital sales and marketing event IMPACT Live, where I had the chance to be heavily involved in the video production side of things.

On this episode, I share my experience and what I learned (good and bad.) We chat about working with an outsourced video crew, what it was like getting client testimonials at a live event, and overall what it’s like being a producer for the first time.

Ready to master 1:1 video for prospecting?

In this episode, we're diving into different stages of the sales cycle, how to use video, what Jacob has seen work well for Vidyard and for clients, as well as what to avoid.

Jacob brings a ton of experience to the table and is here to offer up ways to use video effectively whether it be with prospecting or closing deals faster.

On this episode of the Film School for Marketers Podcast, we have special guest Cody Bernard, Product Marketing Manager at Drift.

We talk about the launch of their new tool Drift Video, how it works, why they decided to build the tool, and ways you can use it to transform your sales process.

Vidyard and Demand Metric recently released their video benchmark report for 2019 containing trends in the business community when it came to video.

In this episode, we're diving into what the findings revealed and what it means for your organization.

Getting ready to hire a video production company? In this episode of the FSM podcast, we're covering everything you should know about hiring a great production company, how to get ready for a shoot, and more.

On this episode of Film School for Marketers we discuss what you should look for in a video platform and how to make sure that you make the right decision for your organization.

It’s an important consideration for any business when choosing a video platform. Just as it would be a big decision if you were choosing a new CRM or marketing automation platform. It’s an investment you’re making and not something you’ll want to do on a whim.

Ready to add video to your website? Need to find a place for all those shiny new videos?

In this episode of Film School for Marketers, we're covering common concerns and questions regarding site speed, website video types, and quality of production.

Whether you’re happy with your site and want to find ways to incorporate video or you’re kicking off a website redesign and want to make sure video is a piece of it -- we’ve got great tips for you.

On this episode of Film School for Marketers, we pass along what we've learned so far with starting a video podcast. We are still learning as we go, but thought we'd share the initial struggles we've faced and what we've seen work well so far.

From the cameras and mics to use to the process of publishing, we're sharing the best practices you need to know about.

On this episode of Film School for Marketers, we’re diving into a report done by Awesomeness and Trendara called Gen Z: Leaders of The Mobile Social Movement.

We dive into what parts of the survey stuck out to us, why they matter, and takeaways on how you can use this to tailor your video marketing to the Gen Z generation.

1:1 video culture is something we care deeply about at IMPACT. The culture isn’t just within our marketing and sales teams, it’s something every team here takes advantage of. From our service team to the internal communication of our mostly remote company, 1:1 video has helped build stronger communication and trust across multiple fronts.


In this episode of Film School for Marketers, we talk all about 1:1 video culture, what it is, why it’s important, and how you can help create a culture that st

Ever wonder how a video series actually affects traffic, leads, and sales? Looking for inspiration to launch your next business series on YouTube, Facebook, or your website?

On this episode of The Film School for Marketers podcast we have special guest Cristian Shirilla from River Pools and Spas. He joins us to share his story, how he created and help grow their 2 Minutes In The Pool video series, and how you can get started.

Wondering where to get started with your new computer for video editing? Is your current setup slowing you down?

In this episode of the Film School for Marketers Podcast, we chat with Kyle Bento, Marketing Manager at FCP Euro, to get the low down on all the things to look for when outfitting your new computer setup.

As a sales person you might be wondering when to use personalized videos vs. pre-made canned videos.

In this episode of Film School for Marketers we talk about the differences of both, when to use them, and where in the sales process they’ll be the most effective.

Struggling to produce consistent content? In need of a system to prioritize all those video projects?

On this episode of the Film School for Marketers Podcast, we dive into how to begin producing consistent content. We discuss the roadblocks organizations typically face, how you can overcome them, and ways you can empower your organization.

In this episode, we're diving into YouTube embedding on your website. We chat about why you shouldn't be concerned about embedding, how it helps you long-term, and the types of videos to embed from YouTube vs. other video hosting platforms.

There tends to be a lot of controversy around the topic of scripting when producing marketing videos. Which is why we felt it necessary to dedicate an entire episode to this topic.

So the question is, to script, or not to script? On this episode, we weigh in on why we don't believe scripts are best and why. We also dive into how you can prepare and create fantastic video without scripts and help make your team feel more comfortable about it too.

Getting started with video is half the battle - and if you and your team are already on the video producing bandwagon we applaud you. But simply creating video alone won't make you successful. In fact, being like-able on camera could be the make or break reason why someone chooses to engage with you or not.

On this episode, we dive into the simple things you can do to improve your on-camera skills.

In this episode of the Film School for Marketers podcast, we discuss the most important elements of product/service videos and how to make them highly effective in the sales process.

We break down each question you should be answering and why each one is so important to include in every video.

In this episode, we dive into the four most common mistakes people make in 1:1 sales videos, and how to avoid them.

Whether you're a marketing or sales professional, this is the best way to ensure that you don't lose steam as you begin your 1:1 sales video journey.